How Podcast Listener Data Reveals Your Best Growth Channe...

What this episode covers

Lucas and Luna dig into a counterintuitive finding: most podcasters guess wrong about where their listeners actually come from. Using data from a mid-size business podcast that ran a source-attribution experiment, they show how host-read referral codes, UTM-tagged show notes, and a simple 'how did you find us' survey at episode 10 revealed that organic search drove 3x more new listeners than Instagram promotion — even though Instagram had 10x more engagement. They walk through the attribution setup step by step, explain why vanity metrics mislead, and share a free template for running your own 30-day source audit. No guesswork, just the numbers. #PodcastMarketing #ListenerAttribution #GrowthChannels #OrganicSearch #DataDrivenMarketing #PodcastGrowth #MarketingAnalytics #AttributionModeling #BusinessPodcast #Marketing #FexingoBusiness #BusinessPodcast #PodcastTips #AudienceDevelopment #ContentStrategy #MarketingROI #PodcastSEO #ListenerSurvey Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion?

This episode is 8 minutes long.

When was this The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion episode published?

This episode was published on May 27, 2026.

What is this episode about?

Lucas and Luna dig into a counterintuitive finding: most podcasters guess wrong about where their listeners actually come from. Using data from a mid-size business podcast that ran a source-attribution experiment, they show how host-read referral...

Can I download this The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.