How Podcasting Attracts Weight Loss Coaching Clients with Siobhan Key

How does this doctor use the power of podcasting to nurture an audience and drive business growth? Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and workshops. Siobhan shares the strategic role that her podcast plays in her business ecosystem, serving as a powerful tool for building connections. We hear all about the evolution of her podcasting journey, the balance between solo episodes and guest appearances, and the importance of flexibility in content creation. She also reveals the surprising effect that her business’s paid ads, which aren’t specifically for her podcast, have on her download numbers! Today’s episode includes: Why Siobhan founded Thrive Academy for Physicians to support female physicians with weight challenges. How Siobhan balances her roles as a physician and content creator. How health and wellness podcasting has been so effective at building her audience. Why Siobhan shifted from one-on-one to group coaching. How podcasting serves as a powerful marketing tool for her coaching business. Which has been more effective: landing big guests, or guesting on big podcasts? How Siobhan uses paid advertising for lead generation. The effect on download numbers when Siobhan temporarily released episodes less frequently. Why consistent content is crucial for long-term podcasting success.   Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes   Weight Solutions for Physicians website: https://weightsolutionsforphysicians.ca Thriving As A Physician on Apple: https://podcasts.apple.com/ca/podcast/thriving-as-a-physician-how-to-lose-weight-love-your-life/id1449336543 Thriving As A Physician on Spotify: https://open.spotify.com/show/2zS9uKOjevr4Vw20VpomRv?si=5c8cd3a5ea214408 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio Our Instagram: https://www.instagram.com/ecpodcaststudio