EPISODE · Jun 1, 2026 · 8 MIN
How Podcasts Can Use Collaborative Marketing with Other Shows
from The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion · host Fexingo
In this episode, Lucas and Luna explore how podcasters can grow their audience by collaborating with other shows, using co-branded episodes, bundled promo swaps, and shared social campaigns. They examine a case study where a network of three podcasts coordinated a joint launch week, resulting in a 50% boost in new listeners for each show. The hosts break down the logistics, the importance of aligned audiences, and how to avoid common pitfalls like mismatched formats. They also discuss tools like cross-show ad reads and collaborative live events as low-cost growth levers. By the end, listeners will have a concrete framework for building their own collaborative marketing plan without spending on ads. #PodcastMarketing #CollaborativeMarketing #AudienceGrowth #PodcastStrategy #CrossPromotion #PodcastGrowth #ContentCollaboration #MarketingStrategy #PodcastTips #BusinessPodcast #FexingoBusiness #LucasAndLuna #CoBrandedContent #PodcastNetwork #ListenerAcquisition #ShowPromotion #Marketing #Podcasting Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In this episode, Lucas and Luna explore how podcasters can grow their audience by collaborating with other shows, using co-branded episodes, bundled promo swaps, and shared social campaigns. They examine a case study where a network of three podcasts coordinated a joint launch week, resulting in a 50% boost in new listeners for each show. The hosts break down the logistics, the importance of aligned audiences, and how to avoid common pitfalls like mismatched formats. They also discuss tools like cross-show ad reads and collaborative live events as low-cost growth levers. By the end, listeners will have a concrete framework for building their own collaborative marketing plan without spending on ads. #PodcastMarketing #CollaborativeMarketing #AudienceGrowth #PodcastStrategy #CrossPromotion #PodcastGrowth #ContentCollaboration #MarketingStrategy #PodcastTips #BusinessPodcast #FexingoBusiness #LucasAndLuna #CoBrandedContent #PodcastNetwork #ListenerAcquisition #ShowPromotion #Marketing #Podcasting Keep every episode free: buymeacoffee.com/fexingo
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How Podcasts Can Use Collaborative Marketing with Other Shows
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