How Political Advertising Works with Professor Chris Terry

Jeff Sherman is joined on the phone by...and they begin by talking about the focus on negative and "the against" political advertising in this year's election season. They also discuss the difference between candidate ads and issue ads. Plus, they talk about how campaigns measure the effectiveness of political advertising, the pricing of ads and the prevalence of them in Minnesota versus Wisconsin.

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This episode was published on October 29, 2024.

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