How Poor Outbound Performance Management Will Affect Revenue in 2023 Continued… (Part 2/2 - The Dream Team)

This is Part 1 of 2 where Jake gives an introduction to the concept of Outbound Performance Management: what it is, why it’s important for sales and revenue leaders in 2023, and how to build the outbound performance management dream team. "Quick analogy for you. If Marketing spends $100K a month on ads, they will use 15-20% of that budget to optimize performance. At the same time, we're spending $100K on SDRs and only spending $4,000 or $5,000 a month on optimizing outbound performance. Why?"This is why this topic is important. Let’s get into Part 2.In this episode, Jake covers:The types of data points that we're looking at (in tools like Outreach and Salesloft) are the highest-performing sequence, overall positive-reply sequence performance, highest-converting touchpoint, and highest-performing content. But unfortunately, today, it's still manual.One of the most important things for us to change is mindset. Outbound is an ongoing optimization process. It is never a campaign. It is never a sprint or rebrand over six months, and then we're done.Don't just look at what's performing now. Think about where the economy is headed, where your industry is headed, and start to put in place contingency sequences. The role of an SDR leader is evolving. If your org isn't hiring an agency to help you or a full-time person, then it's your job. You have to turn into your own performance person and look at setting up the data in the right way. This process should be 100% collaborative. Hit the subscribe button on your favorite podcast player so you don’t miss the next episode.Check out the full article and recording on skaled.com: https://skaled.com/insights/outbound-performance-management-increase-revenue-2023/…Sign up for the Modern Leader Newsletter for more tips and talks like this from Jake: https://skaled.com/modern-leader-sign-up/ Follow Jake:LinkedIn: https://www.linkedin.com/in/jakedunlapInstagram: https://www.instagram.com/jake_dunlap_/Twitter: https://twitter.com/jaketdunlapWebsite: https://www.jakedunlap.com/