How Poppy's Handcrafted Popcorn Became One of the Most Recognizable Brands from Asheville, NC | with Founder, Ginger Frank

If you've ever grabbed a bag of Poppy's Handcrafted Popcorn — first of all, good taste. Second, you're going to love this conversation.I sat down with Ginger Frank, the founder and co-CEO behind one of Asheville's most beloved brands, to talk about how Poppy's went from a tiny shop on Merriman Avenue to a brand now carried in stores across all 50 states. And y'all — the story behind it is just as good as the popcorn.In this conversation we cover:How Ginger opened a popcorn shop as a single mom with two kids and zero commercial batches under her beltThe shoestring budget marketing strategy that actually worked — spoiler, it involved a cute little popcorn cart and a lot of free samplesSurviving a roof collapse, COVID, and Hurricane Helene — and what each disaster taught her about running a businessWhy surrounding yourself with the right people is everything, especially on the hard daysWhat it really means to be the person where the buck stopsNew summer flavors dropping in May for America's 250th — she wouldn't spill the details but trust us, watch for itPoppy's is Asheville made, WNC proud, and every single bag supports real people and real families right here in our mountains. Buy a bag, share a bag, ship a bag to somebody you love.🍿 Find Poppy's Handcrafted Popcorn:Website: ➡️ https://poppyhandcraftedpopcorn.com/Instagram: ➡️ https://www.instagram.com/poppyhandcraftedpopcorn/Facebook: ➡️ https://www.facebook.com/poppyhandcraftedpopcorn/TikTok: ➡️ https://www.tiktok.com/@poppyhandcraftedpopcornYouTube: ➡️ https://www.youtube.com/@poppyhandcraftedpopcornStay Connected with Sharon & The Tapestry Collaborative:Instagram: ➡️ instagram.com/thesharondeckerTapestry Collaborative: ➡️ https://www.tapestrycollaborative.comWNC Recovery Resources: ➡️ https://wncrecovery.nc.govTopics: Poppy's Handcrafted Popcorn, Ginger Frank, Asheville NC small business, Asheville food brands, women entrepreneurs, single mom entrepreneur, how to start a food business, Western North Carolina brands, Hurricane Helene recovery, small business growth, entrepreneurship, buy local Asheville, handcrafted popcorn Asheville NC