How Popular Marketing Books Can Wreck Advisors' Businesses (With Examples)

While I love when financial advisors read marketing books to level up their skills…  Most of the advice isn't just downright wrong for the financial industry, but it can have the opposite intended effect! That means reading books like "The E-Myth," "Who Not How," "$100M Offers," and "Building A Story Brand" can actually hurt your marketing, strangle your business, and breed resentment in your clients?  How?  I explain how this happens in today's episode.  Listen now. Show highlights include: Why reading books like "The E-Myth" & "Who Not How" can set your wealth back by years in your financial advice business (2:32)  How Gary Vee, Russell Brunson, and Grant Cordone will sabotage your financial advice business if you let them (4:38)  This is the single most lethal "marketing" strategy parroted by gurus that will instantly tank your bottom line (6:38)  The psychological "Effort Heuristic" secret that explains why taking longer to reach your client's goals makes them value you more (11:09)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.  Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT