EPISODE · May 26, 2026 · 8 MIN
How Post-Webinar Follow-Up Emails Double Sales
from The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels · host Fexingo
Most marketers obsess over webinar day-of attendance, but the real money is in what happens in the 72 hours after the event ends. In this episode, Lucas and Luna break down a case study from a B2B SaaS company that increased closed-won revenue by 112 percent simply by restructuring their post-webinar email sequence. They walk through the specific trigger timing, the offer framing shift that moved the needle, and the one metric most teams ignore: email reply rate as a buying signal. If you run webinars and wonder why attendees go cold after a great presentation, this episode gives you a concrete fix you can test this week. #PostWebinarEmail #EmailFollowUp #WebinarSales #B2BMarketing #SaaSMarketing #ConversionRate #EmailSequence #WebinarFunnel #BuyingSignal #ReplyRate #SalesEnablement #MarketingStrategy #RevenueGrowth #FexingoBusiness #BusinessPodcast #Marketing #WebinarMarketing #LeadNurturing Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Most marketers obsess over webinar day-of attendance, but the real money is in what happens in the 72 hours after the event ends. In this episode, Lucas and Luna break down a case study from a B2B SaaS company that increased closed-won revenue by 112 percent simply by restructuring their post-webinar email sequence. They walk through the specific trigger timing, the offer framing shift that moved the needle, and the one metric most teams ignore: email reply rate as a buying signal. If you run webinars and wonder why attendees go cold after a great presentation, this episode gives you a concrete fix you can test this week. #PostWebinarEmail #EmailFollowUp #WebinarSales #B2BMarketing #SaaSMarketing #ConversionRate #EmailSequence #WebinarFunnel #BuyingSignal #ReplyRate #SalesEnablement #MarketingStrategy #RevenueGrowth #FexingoBusiness #BusinessPodcast #Marketing #WebinarMarketing #LeadNurturing Keep every episode free: buymeacoffee.com/fexingo
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How Post-Webinar Follow-Up Emails Double Sales
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