How POWERUP Toys used nostalgia to lift their abandonment email recovery rate (with Sophia Dagnon of GetUplift) | Forgotten Flights

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhat happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.Timestamps:(3:07) The first step the GetUplift team takes before they touch any copy(4:42) How the customer research fed this email idea(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead(7:37) The little extras that make this abandoned cart shine(11:03) An excellent A/B split for all abandoned cart sequences(12:58) Sophia’s tip for testing unconventional things(17:47) How this sequence gave a feedback loop to optimize further sequences(18:09) The one thing Sophia would change to improve this emailAbout our guestSophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift.Links from this episode:Take a look at the email we’re talking about todayFollow Sophia on ⁠LinkedIn⁠Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neatGrow your business when you join the Creative CEO Academy (I'll earn a commission)When you’re stuck, get big picture positioning reminders from TovalaGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.