How PR and Content Teams Can Work Together to Maximize Thought Leadership

In this episode of PR Explored, host and PR consultant Michelle Garrett sits down with her longtime friend and colleague Erika Heald to discuss the crucial role that thought leadership plays in content marketing and PR.Erika, a seasoned marketing communications consultant and former journalist, delves into her journey and experience in the field, highlighting the importance of having a strategy to create impactful content.The conversation covers the definition of thought leadership, the types of content that contribute to it, and the synergy between content and PR teams. They emphasize the need for collaboration and strategic planning to maximize the impact of thought leadership efforts.The episode is a treasure trove of insights on how to foster cross-functional teamwork and create valuable, engaging content that drives business results.00:00 Welcome to PR Explored01:11 Meet Erika Healed: A Journey from Journalism to Content Strategy04:59 The Importance of Thought Leadership05:32 Defining Thought Leadership14:48 Creating Effective Thought Leadership Content23:46 Integrating PR and Content Teams29:40 Breaking Down Silos for Better Collaboration30:31 Winning Awards with Strategic Collaboration32:52 The Importance of Measurement in PR39:46 Leveraging Research for Thought Leadership51:08 Effective Interview Techniques for Content Creation56:07 Final Thoughts on Thought Leadership and CollaborationShow notes:Follow Erika Heald on LinkedIn: https://www.linkedin.com/in/erikaheald/Erika Heald Marketing Consulting: https://erikaheald.com/Erika’s show #ContentChat: https://www.linkedin.com/in/erikaheald/recent-activity/events/Follow the host: Website: www.michellegarrett.com LinkedIn: https://www.linkedin.com/in/prstrategist/YouTube: https://www.youtube.com/@PRisUsX/Twitter: https://x.com/PRisUsThreads: https://www.threads.com/@prwritergalMichelle's book - B2B PR That Gets Results - is available nowBook a no-obligation call to talk about your needs here. About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.