How Price Positioning Impacts Your Sales episode artwork

EPISODE · Oct 28, 2025 · 10 MIN

How Price Positioning Impacts Your Sales

from Before the Launch with Brenna McGowan · host Brenna McGowan

How Price Positioning Impacts Your SalesWhat if your pricing is silently guiding people away from the offer you actually want them to buy?In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.Here’s what we cover:The mistake I made in the past with my program positioningWhy wide pricing gaps can work against youHow to shift from a “yes/no” decision to “which one?”A smarter way to encourage upgrades to your course, program, or serviceThe energy check you need to run before your next offer🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Episode metadata supplied by the publisher feed · Published Oct 28, 2025

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