How Private Clubs Can Deliver Member Experiences Like Disney

In this episode of Crushing Club Marketing, Ed Heil sits with a 30-year Disney executive, Barry Jacobson, to discuss his extensive experience at Disney and private clubs. The conversation focuses on what it takes to create exceptional guest and member experiences through culture, standards, and leadership. Watch to learn how your club can elevate service quality, build community, and foster a passionate team to deliver memorable moments. Summary: 00:00 Introduction to Barry Jacobson's Career Journey 02:56 The Disney Experience: Creating Magical Moments 05:51 Private Club Management: A Personalized Approach 08:52 Hiring and Onboarding: The Disney Way 11:50 Attention to Detail: Standards and Behaviors 14:55 Core Values and Team Dynamics 20:04 Transitioning Club Culture: Listening and Learning 22:42 The Importance of Leadership in Experience Management 24:09 People, Purpose, and Profit: The Disney Philosophy 27:11 Hiring for Fit: The Role of Assessments 30:28 Consistency and Quality in Service 32:47 Adapting to Generational Shifts in Club Membership 39:58 Creating a Sense of Community in Clubs 42:35 Building a Positive Work Environment for Staff