How Processors Judge Risk | Chris Malta's EBiz Insider Podcast

Most ecommerce sellers lose sleep over finding customers. Cute. The real gatekeeper is your payment processor. That's the company that lets you take credit cards, and they judge harder than a reality show host on a bad day. To them, you're not a bold entrepreneur chasing glory. You're a risk profile. They don't care about your shiny logo or your dreams of scaling to the moon. They care about one thing: whether you're going to cost them money.