How Procter & Gamble Brought Diaper Culture To China

What this episode covers

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.

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This episode is 4 minutes long.

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This episode was published on September 2, 2021.

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