How Procter & Gamble Brought Diaper Culture To China

from Let's Do Shots! · host Mad Over Marketing

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.

Episode metadata supplied by the publisher feed · Published Sep 2, 2021

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How Procter & Gamble Brought Diaper Culture To China

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