How Product and Engineering (Actually) Work Together

Product and engineering love to blame each other—but the best teams skip the turf war and figure out how to move forward together. In this episode, Rina talks with Guy Gershoni, Head of Engineering at genesIT, about what makes that partnership work (and what breaks it). From lean experiments to shared metrics to real talk about trust, this one’s packed with hard-earned lessons from someone who’s seen both the chaos and the magic. Key Topics Discussed in This Episode Why engineers care more about impact than frameworks Turns out, engineers don’t want to ship shiny features. They want to ship useful ones. The key is making the impact visible.  Experiments that don’t waste time (or careers) Guy shares a dead-simple way to test new ideas without overinvesting—or getting stuck in analysis paralysis.  The MAC Model: A cheat code for fixing team dynamics Mindset, Articulation, Capability. If your team is off-track, this framework can tell you exactly where things are breaking down. Why Listen to This Episode? In this episode, you’ll get: Real advice on how product and engineering can stop talking past each other A new way to think about experimentation (it’s not about frameworks) Tactics to make success metrics a shared responsibility A refreshingly honest take on what actually builds team trust If you’re navigating cross-functional tension or just want to collaborate better, this one’s worth your time. Related Resources Check out these additional tools and resources to add to your PM belt: Productside Resource Library More Productside Stories Podcast Episodes Explore Productside Courses