How Product Marketers can WIN in 2025 | Ft. Ash Aujla

In this episode of Behind the Brief, I sit down with Ash Aujla to unpack what it really means to find your voice as a product marketer — in a world obsessed with trends, tools, and templates. We get into: ↗ How to use Competitive Intelligence to gain clarity — not copy ↗ Why voice is a competitive advantage (and most brands ignore it) ↗ What AI can do for you — and what it absolutely can’t ↗ The shift from approval-seeking to brave writingIf you’re a PMM tired of chasing playbooks and sounding like everyone else — this episode is your permission slip to show up bolder.🔔 Subscribe for more real convos on marketing + leadership. 📱 #ProductMarketing #PMM #MarketingLeadership #BehindTheBrief #AIContent #BrandVoice #ai #trendingnow #findyourvoice Get full access to The PMM Brief at pmmshruti.substack.com/subscribe