How Properly Used Marketing is a Great Tool for A Successful Advocacy Campaign

Erica Klinger, Sr. Director of marketing for the Association for Accessible Medicines discusses how properly used marketing is a great tool for advocacy success. Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar treatment options. She uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals. Prior to joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital. Thank you to our sponsor: Rap Index, tell them Roger sent you. https://www.rapindex.com   This podcast is dedicated to the art of advocacy. Also listen for this episodes advocacy tip. Contact Voices In Advocacy at: www.VoicesinAdvocacy.com 480 488-9150 At Voices in Advocacy we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates.