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EPISODE · Oct 29, 2024 · 11 MIN

How Psychology Saved Domino's Pizza

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer Clinehens, Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

What this episode covers

In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza.

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How Psychology Saved Domino's Pizza

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Frequently Asked Questions

How long is this episode of Choice Hacking: The Marketing Psychology Podcast?

This episode is 11 minutes long.

When was this Choice Hacking: The Marketing Psychology Podcast episode published?

This episode was published on October 29, 2024.

What is this episode about?

Thank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to...

Can I download this Choice Hacking: The Marketing Psychology Podcast episode?

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