EPISODE · Oct 29, 2024 · 11 MIN
How Psychology Saved Domino's Pizza
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer Clinehens, Jennifer L. Clinehens
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What this episode covers
In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza.
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How Psychology Saved Domino's Pizza
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