How public relations changes business outcomes

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.Tune in to learn more!Five things you’ll learn from this episode:1. Why organizations should measure PR by business outcomes instead of media outputs2. How awareness can remove growth barriers for great products and services3. Why earned media builds credibility that influences customer behavior4. How visibility creates demand through real-world business examples5. What marketing leaders should ask when evaluating PR performance Quotables“Organizations invest in PR because they want business results.” — @jasonmudd9“The game didn't change; awareness changed.” — @jasonmudd9“Awareness gets attention, credibility earns trust, and trust influences behavior.” — @jasonmudd9“Public relations isn't magic, but when it's aligned with business objectives, it can be a powerful driver of business outcomes.” — @jasonmudd9“Awareness influenced credibility. Credibility influenced demand, and demand influenced business outcomes.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInHow the power of PR saved TwisterPR Success Stories: From Struggling Startup to More Than $130 Million in RevenuesPR Success Stories: Media Coverage for HeadBlade Creates $25,000 in Website SalesAxia Case Study Foundation Financial GroupAdditional Resources:The power of PRHow do you measure PR?7 ways to build credibility using public relations5 ways PR can generate buzz for your businessListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:3 ways franchisors can use PR to grow their company with John HewittPR research with Mark WeinerRecorded: June 15, 2026Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.