How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

from On the Record...Online · host Eric Schwartzman

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…

Episode metadata supplied by the publisher feed · Published Oct 8, 2009

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How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

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