How Purdys Became Canada’s Most Iconic Chocolate Brand

What does it take to build a beloved Canadian brand while staying true to family values, quality, and purpose? In this episode, Karen Flavelle and Scott McTavish of Purdys Chocolatier join us for a candid conversation about leadership, legacy, and growing one of Canada’s most iconic chocolate companies in a rapidly changing retail landscape. From navigating generational business transitions to maintaining craftsmanship at scale, they share insights on entrepreneurship, company culture, sustainability, and what it means to build a brand that Canadians genuinely love. Watch the full episode here: https://youtu.be/M2BCe-yqa0A