EPISODE · Mar 1, 2023 · 50 MIN
How Pure Salt’s cofounders turned a signature look into a successful brand
from Trade Tales · host Business of Home
Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.This episode is sponsored by Universal Furniture and Savannah College of Art and Design. LINKSPure Salt Kaitlin PetersenBusiness of Home
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What this episode covers
As college roommates, Aly Morford and Leigh Lincoln never guessed their fast friendship would one day become a business partnership. After launching their design firm, they discovered another shared ambition: the desire to turn their budding business into a brand empire.
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How Pure Salt’s cofounders turned a signature look into a successful brand
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