How Pure Salt’s cofounders turned a signature look into a successful brand [Rebroadcast]

from Trade Tales · host Business of Home

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.LINKSPure Salt Kaitlin PetersenBusiness of Home

What this episode covers

As college roommates, Aly Morford and Leigh Lincoln never guessed their fast friendship would one day become a business partnership. After launching their design firm, they discovered another shared ambition: the desire to turn their budding business into a brand empire.

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How Pure Salt’s cofounders turned a signature look into a successful brand [Rebroadcast]

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This episode was published on January 1, 2025.

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