How Purple Became the Most Effective Advertiser on Facebook

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:46 - Why it takes risk to find success 07:02 - How to balance creative content with targeting to maximize effectiveness 10:53 - How Purple leverages content to stay fresh on potential customer's minds 15:07 - How Purple incorporates Pinterest into their social strategy 22:53 - How to convert customers into evangelists   Resources Salesforce TechSmith Purple   Visit SocialPros.com for more insights from your favorite social media marketers.