How "Purpose" can lead to bad marketing, with Nick Asbury...

What this episode covers

In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 39 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on August 18, 2024.

What is this episode about?

In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.