How purpose can unite teams and drive impact, with Cath Possamai, Talent Acquisition Director for Amazon in EMEA

Having a clear, actionable purpose that acts as a real North Star can help businesses attract and retain talent, build engaged workforces and drive innovation. But what if your starting point is diverse, disparate teams with completely different agendas?Today, host Becky Willan speaks to Cath Possamai, Talent Acquisition Director for Amazon in EMEA. Before arriving in tech, she led recruitment for the British Army as part of a struggling and much-scrutinised partnership with Capita. The two organisatons were culturally misaligned, but by co-creating a shared purpose, Cath was able to instigate a major reset. Now at Amazon, Cath’s found teams can operate like separate businesses - from Web Services to Devices to Stores - so building a unified purpose is an essential part of breaking down siloes and driving collaboration. In this episode, you’ll learn that focusing on incremental change -  not just big promises - and upskilling leaders to bring purpose to life in a way that keeps it front of mind for everyone - can help you unlock the cultural benefits of purpose. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.