How Purpose-Driven Brands Build Trust and Profit with Dr. Misha Kouzeh

Sustainability is trendy, but is it profitable? Dr. Misha Kouzeh has spent her career trying to prove it is. After a shocking realization during her time at Coca-Cola changed everything, she went on to advise organizations like Unilever and the World Health Organization on purpose-driven marketing that actually works. Now, as the founder of Tech Makes History and a TEDx speaker, she's dismantling the biggest myths in sustainable business. Can profit and planet coexist? Is greenwashing unavoidable? Do you need millions of followers to make a difference? And what is up with AI-powered influencers? In this episode, Dr. Kouzeh tackles these questions and reveals what separates performative sustainability from the real deal and how digital storytelling can help. Plus, we explore B Corp certification, how companies like Patagonia and Warby Parker prove sustainability scales, and the surprising truth about influencer activism.Check out Dr. Misha Kouzeh's podcast, Social Media for Social Impact, or follow her on LinkedIn.

Episode metadata supplied by the publisher feed · Published Dec 4, 2025

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How Purpose-Driven Brands Build Trust and Profit with Dr. Misha Kouzeh

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