How Purpose-Driven Software and AI Are Solving Real-World Problems | Latha Kumar & Ann Carden

What happens when technology is designed to solve real-world problems instead of simply chasing the latest trends? In this episode of Expert In You, host Ann Carden welcomes Latha Kumar, Founder and CEO of Zamorin Solutions, a custom software company dedicated to building innovative solutions that improve communities and help businesses grow. Inspired by a personal experience, Latha developed Park Zap, a platform designed to make playgrounds safer while helping parks and recreation organizations streamline inspections and maintenance.   Latha also shares how artificial intelligence is reshaping software development, why customer relationships remain a competitive advantage in the AI era, and how entrepreneurs can use technology to create meaningful impact while scaling their businesses.   Key Learnings:  How a personal mission led to creating software that improves playground safety Why custom software solves problems that off-the-shelf solutions can't How AI is changing software development and business operations Why human relationships still matter in an increasingly AI-driven world Customer-first strategies for building long-term business growth Lessons on scaling a technology company while staying true to your mission   Key Moments:  04:19 Starting a playground safety business 06:24 Learning the playground industry basics 12:17 What sets us apart 14:09 Rise of human customer service 19:37 Working with government and private clients 20:30 Setting a revenue floor 26:26 Dealing with difficult clients 27:05 Addressing positioning and sales issues 31:42 The early days as a business coach 35:21 Passion for helping clients succeed 37:07 Growth through word of mouth 42:31 Book an elevation strategy call   Whether you're an entrepreneur, business leader, or technology professional, this episode offers valuable insights into using innovation, AI, and customer-focused thinking to build solutions that create lasting impact.   🎧 Tune in now to discover how purpose-driven software, AI, and authentic customer relationships can fuel sustainable business growth. About the guest:  Latha Kumar is the CEO of Zamorins Solutions Inc., leading custom software projects, AI automation, and products like ParkZapp. With 30+ years of experience, she blends engineering, finance, project management, and community leadership to deliver meaningful impact.   How to connect Latha:  Company Website : https://www.zamorinstech.com LinkedIn Profile : https://www.linkedin.com/in/latha-kumar/ Facebook Profile : https://www.facebook.com/latha.kumar.321148   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.   Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    🌐Website: https://annlcarden.com  📞Contact Us: www.acarden.com  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach