EPISODE · Jun 9, 2022 · 42 MIN
How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo
from Content and Conversation: Organic Growth Insights from Siege Media · host David Palombo, Siege Media, Ross Hudgens, Launch That
Show Notes:00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org1:39: Launch That’s content creation process with E-A-T in mind5:53: Balancing high-quality content and scale for content creators8:09: How to separate ownership, performance across team members9:10: Procuring experts for content review14:26: How to motivate link builders17:52: The difficulty of generating links, shift towards passive links18:27: The biggest motivators for content creators20:53: Annuity.org’ link-building element, “Cite Us” and its benefits23:14: Why authority is key for passive links24:55: How Launch That uses feedback CTAs30:07: What lift or data does “Cited Research Articles” show?32:35: Breakdown of David’s team, what “lateral roles” means36:09: The ideal process for writers38:31: What is Launch That excited about?Show Links:Learn more about Launch ThatFollow David on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
David Palombo joins us on Content & Conversation. Launch That embodies its name to the fullest — launching several high-performing brands since its inception in 2007. David was quite prepared for this success with roots in the SEO and content marketing space for over a decade. Using the chemistry of his well-rounded team, Launch That prides itself on the importance of legitimate expertise and the push for the best-quality content on the SERP. In today’s episode, David and Siege CEO Ross Hudgens break down how to get the most out of E-A-T best practices and how it has contributed to Launch That’s exponential growth.
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How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo
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