How quirky marketing made the Calm app a smash with Peter Freedman

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.  Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode’s guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.