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How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge? episode artwork

EPISODE · Aug 30, 2022 · 8 MIN

How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

from What's Your Edge? · host Laura Patterson-VisionEdge Marketing President

Well-conducted primary research can yield valuable actional insights to guide strategic growth decisions. To gather meaningful responses, it’s important to compose rating scales, a common form of questions, properly.

Episode metadata supplied by the publisher feed · Published Aug 30, 2022

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How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

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