How Real Madrid's Stadium Became A Cash-Printing Machine

Today's podcast looks at Real Madrid's decision to renovate its 75-year-old Santiago Bernabéu Stadium and why the project will go down as one of the best sports business moves of the last decade. I break down how the club's decision to borrow millions for its stadium renovation ultimately resulted in new revenue streams, slashed debt, and changed the way football clubs think about infrastructure. I also review Real Madrid's 2024-25 financials in detail, which include a record $1.4 billion in revenue. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.