How Real-Time Pricing Keeps Retailers in the Game #570

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. In this Playbook:Why “set and forget” pricing no longer works in ecommerceHow Zyft’s real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives can double conversion with minimal margin lossWhy marketplace consistency and channel hygiene are non-negotiableConnect with Richard StevensExplore Zyft ShopGrok EpisodeParticular Audience EpisodePattern EpisodeSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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This episode is 9 minutes long.

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This episode was published on November 6, 2025.

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