How Red Bull Laps the F1 Competition and Builds the Brand episode artwork

EPISODE · May 3, 2024 · 19 MIN

How Red Bull Laps the F1 Competition and Builds the Brand

from Front Office Sports Today · host Front Office Sports

Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend's Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it.  Plus, Illinois Gov. J.B. Pritzker’s office called the Chicago Bears’ initial ask for public funds a “non-starter” and the Seattle Mariners added to their ownership group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend's Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it.  Plus, Illinois Gov. J.B. Pritzker’s office called the Chicago Bears’ initial ask for public funds a “non-starter” and the Seattle Mariners added to their ownership group. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Red Bull Laps the F1 Competition and Builds the Brand

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This episode was published on May 3, 2024.

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Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend's Miami Grand Prix will again reveal, and...

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