How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at Encharge

TIMESTAMPS03:01 - Why you should focus on one single growth channel14:59 - How to choose a marketing channel as a bootstrapped startup17:33 - Journey of a bootstrapped company from 0 to 4000 customers22:34 - Understanding Google and SEO33:53 - How to create a product for link buildingGUEST BACKGROUNDKalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.MORE FROM ENCHARGEEncharge was created in 2018 as an alternative to clunky unusable marketing automation tools. They believe that automating your SaaS marketing should be more enjoyable.Learn more at encharge.ioMAIN INSIGHTIf you are a bootstrapped startup, focusing on one marketing channel and testing it for 6 to 12 months is the best path to go rather than spending your small resources on different channels.KEY TAKEAWAYSFind a marketing channel - founder fitIf a marketing channel is producing good results then it’s a good indication to focus on that channelDo not underestimate the learning curve in trying to find a marketing channel fitFocus on the bottom part of the funnel if you want to validate if the marketing channelPRACTICAL STEPSFor finding a marketing channel:Find a marketing channel founder fitValidate the channelFocus on running your marketing for 6 to 12 monthsFind other channels to test your marketing effortsFor growing and building your SEO marketing channelFocus on the bottom of the funnel topics and keywordsLook at the smaller competitors who are doing wellWrite content with SEO-rich keywords and topicsStart link buildingHire more content writersTIPS FOR SUCCESSDo your best to create a product on link buildingFocus on one part of the funnel at firstDo everything in a micro-testGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast