How Rei Cosmetics Is Bringing Japan’s Best-Kept Beauty Brands to the U.S.

Rei Cosmetics founder Nami Soejima saw a simple gap in the beauty market: American consumers were becoming obsessed with Japanese cosmetics, yet many of Japan’s most trusted brands were still difficult to buy in the U.S. She shares how she turned that frustration into a growing retail business, navigated tariffs and cross-border logistics, and learned that patience and trust are essential when doing business with Japanese companies. Website: https://www.reicosmetics.com/ Social Media: Instagram, TikTok, YouTube Anime NYC (August 20-23rd, Javits Center): Booth #5632 https://www.reicosmetics.com/blogs/news/rei-cosmetics-at-anime-nyc-2026 Harness the Full TikTok Shop eCommerce Suite (Sept 15th)https://maven.com/ecomm-biz-school/learn-tiktok-ecommerce-in-2-hoursSee omnystudio.com/listener for privacy information.