How relationships with retailers can make or break brands

On this episode of BofC Live, we connect with Bubba Nicholson of Thrive Cannabis to talk about the launch of their Greybeard Cannabis Co. brand has involved extensive on-ground retail outreach from Ontario to Saskatchewan and into British Columbia. As well, Nicholson shared insight into the importance of farm-gate retail in Ontario and the planned opening of the one of the first farm-gate stores coming in 2021.Learn more about Greybeard Cannabis Co. and Thrive Cannabis.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.