How Remote Work Changes the Way We Market Cybersecurity

What this episode covers

In this episode of B2B Nation, we talk to Christopher Bray, a cybersecurity sales and marketing veteran with experience working for some of the best-known brands in the security market. Today, Christopher is Chief Revenue Officer at Aura, a consumer cybersecurity vendor that changed its message once the pandemic further blurred the lines between home and office. Aura’s leadership found an opportunity in the remote and hybrid work environment to take its B2C cybersecurity solution into the B2B market. And rather than re-engineer its solution for enterprise users, Aura made the decision to approach corporate human resources teams about making Aura available as an employee benefit. Through this approach, organizations could help protect their employees in their online consumer lives, while simultaneously protecting the business that now runs through their home networks and devices. Episode Guide 2:47: How Aura developed a customer-first approach to marketing cybersecurity. 6:44: Remote work and the home office changes cybersecurity marketing. 9:00: How Aura took a B2C security product to the B2B market. 10:02: What does the B2B sales process look like at Aura? 12:00: What do you think we’ll be talking about one year from now? 15:50: What is Christopher’s favorite tool?

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