EPISODE · Jun 26, 2023 · 12 MIN
How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
Wharton marketing professor Raghu Iyengar joins the show to talk about a new e-book he's co-authored on creating resilient marketing strategies to prepare for the next disruption. Hosted on Acast. See acast.com/privacy for more information.
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How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
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