How Restaurant Brands Can Shift Guests from Third-Party to First-Party Ordering

Third-party delivery offers convenience and discovery, but restaurant brands pay for it through lost margin, limited guest data, and less control over the experience.In this episode, Joseph Szala explains how multi-unit restaurant brands can earn more direct orders without fighting guest behavior. He covers the role of loyalty, why restaurant websites must become commerce epicenters, and what restaurants can learn from the digital experiences built by travel and retail brands.Third party can introduce the guest. It shouldn’t own the relationship.