How Restaurants Are Buying Internet Fame

Ever wonder how all that crazy food ends up on your news feed? These days, there's usually someone being paid to get it there. Is this just marketing in 2018, or is this new influencer marketing shady business? Eater's data visualization reporter Vince Dixon found out all about these transactions. Check out the original piece, Going Viral, and the accompanying four-part video series The Business of Going Viral. Clips provided by Eater's video department. Special thanks to Ellie Kirn, Ian Stroud, Clifford Endo, @losangelese_eats and Front of House. Hosted by Amanda Kludt and Daniel Geneen Learn more about your ad choices. Visit megaphone.fm/adchoices