How restaurants can adapt marketing in an era of AI

How should marketing change in the era of AI?This week’s episode of the Restaurant Business podcast A Deeper Dive features Kyle Drenon, the CEO and co-owner of Supper Co., a marketing firm that works with restaurants and other hospitality industries. This is part of a series of podcasts we recorded at the National Restaurant Show last month and it is a good one.We wanted Kyle on the podcast to talk about AI, and specifically its impact on marketing and how people look for your restaurant. Kyle provides some sobering data on the impact AI is having on web traffic to normal, everyday websites.We talk about what that actually means for restaurant companies. And then we talk about how those restaurant companies can adapt by marketing with short-form video.We’re talking AI and marketing on A Deeper Dive so please check it out.