How restaurants should operate in a price-sensitive market

How do brands operate in a price-sensitive restaurant market? This week’s episode of the Restaurant Business podcast A Deeper Dive features Juan Martinez, the principal and founder of the consulting firm Profitality. We periodically have Martinez on the podcast when we’re concerned about profits and, well, this is one of those times. Consumers are frustrated by rising restaurant prices and are cutting back on dining frequency. Restaurants don’t have pricing power and are about to enter a value war. That could squeeze margins for some time. How do you operate through that, particularly when many restaurants have already spent a lot of time cutting costs as it is? Martinez and I talk about this challenge and what operators can do about it. We talk about value and what exactly that means in this day and age. We’re talking about operating in a tough environment, so please check it out.