How Retailers Can Win the Battle Against Returns with ReturnPro CEO Sender Shamiss

Returns are costing retailers nearly $900 billion annually—and the problem is accelerating.In this episode, Sender Shamiss, CEO and co-founder of ReturnPro, joins The Retail Podcast to expose the operational chaos, financial impact, and future-facing solutions around retail returns.We explore why returns are no longer a back-office issue—but a strategic lever that can drive or destroy margin. From brand protection and machine learning to reverse logistics and customer trust algorithms, Shamiss offers a blueprint for how retailers can take control of the returns crisis.Key topics include:Why bracketing and e-commerce are fueling unsustainable return ratesHow forward-thinking brands are reducing return fraudWhat every retail exec should know about post-purchase operationsThe rise of trusted customer algorithms and “keep-it” logicWhy returns policy now dictates customer loyaltyThe coming rise of the Chief Returns OfficerKey topics include:Why apparel and e-commerce are fueling a returns crisisHow retailers can shift from defense to offense on returnsThe role of machine learning in solving returns complexityThe hidden cost of return fraud—and how to fight backWhy clear returns policies are now a key sales driverVisions of a future Chief Returns OfficerEnjoying the conversation?Follow The Retail Podcast and leave a five-star review if you believe smarter retail is the future. 🚀Enjoying the show? Follow The Retail Podcast and leave us a five-star review to help bring smart retail conversations to more leaders worldwide.Events mentioned:NRF 2025ManifestShoptalkReverse Logistics Association ConferenceRetail, Returns Management, eCommerce, Reverse Logistics, Supply Chain, Retail Innovation, Customer Experience, Retail Operations, Sustainability, Fraud Prevention