How Retailers View Beef: Consumer Trends Ranchers Can’t Ignore

Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant. Timestamps: 00:00 - Introduction by Shaye Wanner 02:15 - Lamar Steiger's background and journey in the beef industry 05:30 - The importance of consumer perceptions and buying patterns 10:45 - Lamar's role in improving Walmart's beef reputation 15:00 - The impact of COVID-19 on consumer behavior 20:30 - The significance of traceability in the beef supply chain 25:00 - Genetic selection and its role in consumer satisfaction 30:15 - The future of coordinated supply chains 35:00 - Lamar's reflections on his early years in the beef industry 40:00 - Closing thoughts and call to action   Resources: Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter PLUCK discount: SHAYEWANNER eatpluck.com  #BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!