How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsHow do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps:(3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns(4:32) How they reduced risk pre-send(6:59) The follow up email that snowballed the campaign viral-ity(10:31) Why you shouldn’t plan an airtight content calendar(13:00) How Nick reapplied media principles and community building methodology to bust expectations(15:28) The benign violation theory that gives these emails their magic(19:19) The craziest job offer story that sounds too crazy to be true(22:23) Why Nick's favorite email lists change so frequentlyAbout our guestNick Gaudio is a native West Virginian, ENFJ, Ravenclaw, Scorpio, Wood Ox, and Chaotic Good. He's earned an MFA from The University of Michigan, as well as seven awards from the Press Association as a reporter. Nick has served as a writer and/or email expert for many companies, large to small, B2B to B2C, ecom to SaaS: including theCHIVE.com, Saatva, Rev, Infinite Ranges, RunYourPool, and most recently, Rattle. He lives in Austin with his very patient wife and three toddlers.Links from this episode:Take a look at the first email we’re talking about todayTake a look at the second email we’re talking about todayFollow Nick on ⁠LinkedIn⁠Grow your business when you join the Creative CEO Academy (I'll earn a commission.)Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠💬 Free consult when you sign up to ConvertKit Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Terms and conditions here.