How Rich Tu Turned Frustration Into Fuel – Art, Identity & the First Generation Burden

🔥 Watch this episode of The Art School Graduate Podcast featuring Rich Tu – artist, designer, creative director, and host of First Generation Burden.Want to build a creative career rooted in identity, culture, and purpose?This episode is for you.🎧 Rich Tu shares how he went from comic book–obsessed kid to leading design at MTV, Nike, and now Sunday Afternoon. He gets real about being a first-generation Filipino-American in a corporate world that often lacks diversity, and how he uses creativity as a form of resistance, storytelling, and community building.If you’ve ever felt like an outsider in the creative industry, this conversation will remind you why your voice matters more than ever.💬 In this robust conversation, we cover:The immigrant excellence mindsetNavigating Oregon during the Trump electionTurning frustration into podcastingWhat makes a great creative leaderThe impact of First Generation Burden Using art to create real-world changeDesigning the ACLU x Nike collabMentorship, identity, and full-circle moments at Adobe AI, new tools, and what scares creatives mostLegacy, gratitude, and building spaces for BIPOC creativesQuickfire round: comic books, dream collabs, and creative fuel🎯 This episode is for you if:🧠 You want to lead with cultural authenticity🎙️ You’re building a podcast or platform for underrepresented voices📐 You’re a designer pushing against boundaries and burnout📈 You’re ready to merge identity with impact💡 You want real talk on creative leadership, AI, and career longevity🔗 Connect with Rich:https://richtu.com/https://www.instagram.com/richtu/https://www.firstgenburden.com/🎧 Subscribe to The Art School Graduate Podcast for more conversations with boundary-breaking creatives🎨 Follow @artschoolgraduate_podcast on IG