How Richmond Decides "What To Do" with Paige & Kelsey of The Richmond Experience (rva hotlists, events, city guides, and more) #023

Got thoughts? Throw them at us by sending a text hereJoin RVAx – the Richmond fan club you didn’t know you needed to be a part of:https://www.therichmondexperience.comFollow RVAx:https://www.instagram.com/therichmondexperiencehttps://www.tiktok.com/@therichmondexperiencehttps://www.facebook.com/therichmondexperienceHow does Richmond decide where to go this week? Paige Poprocky and Kelsey Heintz pull back the curtain on ⁠The Richmond Experience⁠ — an independently owned, women-led, queer-owned local media brand that turns curation into what to eat, drink, see, and do in Richmond, Virginia. In this episode we have a fun chat about what it takes to run a lean, community-centric operation that locals deeply trust.Kelsey and Paige run one of the largest local media outlets in Central Virginia.We get into boundaries and burnout in entrepreneurship, evolving beyond basic content, how their paid vs. organic calendar actually works, and why their membership site stays member-first and ad-light. We talk neighborhood shifts from Scott’s Addition to Brookland Park, the Carytown chain debate, and how social media allows Richmonders to figure out what's happening around town.Quick interjection to invite you to Vera House Studios. If you are a local Richmond business, entrepreneur, brand owner, or service provider—and you know you need to create better content to get your products and services in front of the right people—we can help.Support the showGet more info about our studio here.This podcast is produced by Vera House — a creative club and premium media studio based in Richmond, Virginia. Our studio exists to champion local brands, creative expression, rva culture, and produce high-impact content for founders, makers, and modern businesses.Follow the movement:instagram.com/verahouse.coyoutube.com/@verahousepodverahouse.coHosted by Myke Metzger & Perri Young:instagram.com/mykemetzgerinstagram.com/planetperri