How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand episode artwork

EPISODE · Jul 31, 2026 · 16 MIN

How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand

from Minds of Ecommerce · host Mason Bertrand, Raphael Paulin-Daigle

Mason Bertrand is the Director of Social Commerce at Ridge, the nine-figure DTC brand behind the iconic Ridge Wallet. In this episode, we talk about how ecommerce brands can use TikTok Shop and social commerce to acquire new customers and scale profitably. Mason shares exactly how they're doing it at Ridge, plus his top advice for brands just getting started on the platform. You don't want to miss this one.

Episode metadata supplied by the publisher feed · Published Jul 31, 2026

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How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand

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