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How Rihanna Is Disrupting The Traditional Lingerie Market

EPISODE · Mar 19, 2021 · 4 MIN

How Rihanna Is Disrupting The Traditional Lingerie Market

from Let's Do Shots! · host Mad Over Marketing

Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market. 

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How Rihanna Is Disrupting The Traditional Lingerie Market

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